Arman Samani, CTO, AdvancedMD
The doctor-patient relationship has endured a transition in the last two decades. The paternalistic model of the doctor-patient relationship the healthcare industry has been witnessing needs a transformation; the physician dominance should be reduced to foster more mutual participation. “In most businesses, we are treated as consumers, and everything is designed to provide a top-notch experience. However, when it comes to healthcare, the reality is different. Patients are treated as somebody who needs a doctor whereas the doctor doesn’t need them. Patients need to be treated as consumers, ensuring that they are satisfied and have a smooth experience at any level of interaction,” says Arman Samani, CTO of AdvancedMD. Steering ahead with a vision that patient retention and referral rates can be increased by improving patient satisfaction, AdvancedMD has designed advanced patient engagement solutions that streamline the patient’s check-in process to enhance clinical efficiency and quality of care.
“The days of calling the front desk at a doctor’s office or care-giving organization for an appointment are long gone— patients can now schedule their medical appointments online with a few clicks via their laptop or phone,” exclaims Samani. A revolutionary cloud-based electronic health record (EHR) platform launched recently by AdvancedMD—Rhythm, enables healthcare organizations to provide better service to the consumers. Rhythm is an all-in-one patient engagement suite that works in tandem with their practice management and EHR to generate specialty-driven workflows within the platform, suitable for specialists in diverse branches of medicine.
Besides the unified practice management and EHR platform, the company considers lifestyle management to be one of their key propositions. “Currently, ongoing lifestyle management for a patient is severely undermined,” reveals Samani. “Treatments mostly commence after a patient experiences symptoms of a chronic disease—there is not a focus on preventing the disease.”
AdvancedMD focuses on disease prevention through active and continuous lifestyle management rather than helping caregivers and their staff attempt to cure the disease in the chronic stage. One of the major reasons behind this, as highlighted by Samani, is that doctors and practices are not paid for the service; both the patients as well as the caregivers would be motivated in availing the services in case of any short-term incentives. “Payment for lifestyle management could lead to a major positive shift in the healthcare space,” says Samani.
Patients need to be treated as consumers, ensuring that they are satisfied and have a smooth experience at any level and interaction
The uniqueness of the solutions offered by AdvancedMD lies in its plug-and-play approach. “Our Rhythm platform is very easy to implement,” states Samani. The company’s reputation management solutions allow doctors to manage their reputation and receive reviews online. These doctors can be found if somebody searches online, and the reviews can be read online. “We offer solutions for online scheduling that eliminates the need to call the front desk to schedule an appointment. The objective is to make all services available to patients with just a click with any mobile device,” says Samani. Besides, AdvancedMD online billing statements, online medical history forms, along with automated appointment reminders—both voice and written—have helped independent doctors achieve a better online reputation, while saving the patients valuable time. To elaborate, one AdvancedMD client saw a 20 percent increase in new patient appointments once they implemented online scheduling, including consent forms, and appointment times were also significantly reduced.
Having made its presence known in all regions throughout the United States, AdvancedMD plans to focus on the development of technologically-advanced microservices architecture. “We are working on continual delivery improvements via the Continuous Integration and Continuous Delivery (CI/CD) System and hope to continue to lead in the private practice space, as the leading reputation and lifestyle management company,” concludes Samani.