Kaviva utilizes a collaborative approach where they interact with various functions within an organization such as marketing or clinical departments. During the creation of a campaign, they ensure not to interfere with an ongoing campaign their client might be involved in to guarantee effective results. To achieve a maximum response from target recipients, the company works with the client’s marketing team to modify and shape the branding of their campaigns accordingly. Before sending out the campaign through their platform, Kaviva first approaches the client for any content revision, which is part of the final sign-off. The process doesn’t end here. The company examines various aspects such as the most effective channels of communication that led people to perform a particular behavioral objective, the number of people enrolled in a specific benefit program, and so on. All this data is collected and re-instilled back into the campaign for an enhanced approach.

Dr.Reynolds mentions a recent success story where they worked with a Medicare advantage client whose score was low in terms of their colorectal cancer screening measure. They were using live agents to contact people to take action, but it turned out to be an expensive and time-consuming endeavor. When Kaviva stepped into the picture, they decided to segment the population depending on the different kinds of messages that motivate each group. As a result, the company saw a significant improvement in their compliance with the colorectal cancer screening, which also turned out to be an effective engagement solution.

In a latest venture, Kaviva launched within both a Medicare advantage special needs plan and a Medicaid plan. This group included older as well as lower-income socioeconomically disadvantaged populations. Being able to offer an engagement solution that provides screening as well as medication reminders using channels favourable to both groups is an exemplary display of using digital nudges to help a diverse set of people.

Looking ahead, the company aims to include Artificial Intelligence and machine learning into their solution. Also, they are in the process of building solutions with AI that will ultimately refine campaigns without the need for human intervention. Kaviva aspires to grow its customer base and discover new opportunities over the next 12 months.